Usage Intelligence Knowledge Base

Why aren’t users taking advantage of our ‘killer’ feature - and what can we do about it? CHALLENGE: Software product management’s assumptions about a feature’s benefits don’t always align with customer experience. An accounting software company face...

Should I move from a perpetual to a subscription, or consumption based licensing model? CHALLENGE: A software company’s new owners were encouraging product managers to move their flagship product from a perpetual to a subscription or consumption-bas...

How can I change my product’s trial functionality to increase conversions? CHALLENGE: With a growing base of freemium users, a software company sought a deeper understanding of how customers were using its free offering to best plan a compelling upg...

Can I dump an old feature that complicates UI changes? CHALLENGE: Engineers at a leading practice management software provider were struggling to manage a feature written in legacy code with obsolete tools. Whenever engineering upgraded the UI, the ...

When can we drop support for an older software version and reallocate those product development resources? CHALLENGE: Given continually stretched development resources, a productivity software firm needed to know if it could move resources from su...