Usage Intelligence Knowledge Base

Usage Intelligence Knowledge Base

Use Case #3: Using targeted in-application messaging to convert more trial users to paying customers

How can I increase the number of people converting from trials to paying customers? CHALLENGE: A software company faced a common problem. It was extremely dissatisfied with the number of trial users who converted to paying customers: only 20 sales p...

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Community Manager

cvirata Community Manager Apr 03, 2020

Conversion Reports In-App Messaging ReachOut Use Case

Use Case #2: Capturing crucial information to make licensing model and product strategy decisions

Should I move from a perpetual to a subscription, or consumption based licensing model? CHALLENGE: A software company’s new owners were encouraging product managers to move their flagship product from a perpetual to a subscription or consumption-bas...

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Community Manager

cvirata Community Manager Apr 03, 2020

Event Tracking Use Case User Engagement

Use Case #19: Improving software functionality based on customer feedback

How do I discover what existing customers think about a current or potential product feature? CHALLENGE: An HR software company had added a performance review workflow to its latest product release and tracking showed customers actively using it. Gi...

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Community Manager

cvirata Community Manager Apr 03, 2020

Feature Usage ReachOut Use Case

Use Case #4: Moving freemium users to paying customers, faster

How can I change my product’s trial functionality to increase conversions? CHALLENGE: With a growing base of freemium users, a software company sought a deeper understanding of how customers were using its free offering to best plan a compelling upg...

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Community Manager

cvirata Community Manager Apr 03, 2020

Feature Usage Product Metrics Use Case

Use Case #1: Convincing customers to upgrade to the newest version

How do I motivate specific groups of customers to upgrade? CHALLENGE: A software company sought a better way to increase the number of customers upgrading to new product versions, and to accelerate that decision. The company recognized that more tar...

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Community Manager

cvirata Community Manager Apr 03, 2020

Feature Usage Use Case User Segmentation

Use Case #11: Deciding when to eliminate old features and versions that make it harder to evolve your product

Can I dump an old feature that complicates UI changes? CHALLENGE: Engineers at a leading practice management software provider were struggling to manage a feature written in legacy code with obsolete tools. Whenever engineering upgraded the UI, the ...

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Community Manager

cvirata Community Manager Apr 03, 2020

Event Tracking Feature Usage Use Case

Use Case #16: Convincing more trial users to become paying customers

Why aren’t users taking advantage of our ‘killer’ feature - and what can we do about it? CHALLENGE: Software product management’s assumptions about a feature’s benefits don’t always align with customer experience. An accounting software company face...

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Community Manager

cvirata Community Manager Apr 03, 2020

Event Tracking Feature Usage In-App Messaging Use Case

Use Case #18: Understanding user behavior after trial download

Why aren’t more trial users converting to paying customers? CHALLENGE: Like many software vendors, a provider of PDF management tools knew how many users had downloaded a trial, but had no visibility into anything that happened afterwards. The com...

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Community Manager

cvirata Community Manager Apr 03, 2020

Churn Analysis Event Tracking Use Case

Use Case #10: Deciding when to end-of-life a product

When can we drop support for an older software version and reallocate those product development resources? CHALLENGE: Given continually stretched development resources, a productivity software firm needed to know if it could move resources from su...

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Community Manager

cvirata Community Manager Apr 03, 2020

Event Tracking Product Metrics Use Case

Use Case #17: Discovering what hardware environments customers are using

Will increasing hardware requirements cause problems for our customers? CHALLENGE: There are often good reasons to change a product, but it can be difficult to know how those changes will impact customers. Product management at a graphics software ...

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Community Manager

cvirata Community Manager Apr 03, 2020

Custom Properties Product Metrics Use Case