Usage Intelligence Knowledge Base

How can I increase the number of people converting from trials to paying customers? CHALLENGE: A software company faced a common problem. It was extremely dissatisfied with the number of trial users who converted to paying customers: only 20 sales p...

How do I discover what existing customers think about a current or potential product feature? CHALLENGE: An HR software company had added a performance review workflow to its latest product release and tracking showed customers actively using it. Gi...

How do I motivate specific groups of customers to upgrade? CHALLENGE: A software company sought a better way to increase the number of customers upgrading to new product versions, and to accelerate that decision. The company recognized that more tar...

Why aren’t users taking advantage of our ‘killer’ feature - and what can we do about it? CHALLENGE: Software product management’s assumptions about a feature’s benefits don’t always align with customer experience. An accounting software company face...

When can we drop support for an older software version and reallocate those product development resources? CHALLENGE: Given continually stretched development resources, a productivity software firm needed to know if it could move resources from su...