Agreed. We were able to solve the issue. When the .msi was installing, it was creating the icon files for the shortcuts, but it was placing them in the TEMP folder. Once the install finished these files were being deleted and thus when you went to open the application the icons were being replaced with generic windows ones since the originals no longer existed in the temp folder. The solution was to grab the icon files with a third party app, create our own icon files and have them install in the Program Files folder. We then edited the .msi so it looked for those new files in the new location. Thank you for the input.