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ReachOut™ message length and target URL character limits

ReachOut™ message length and target URL character limits

SDK versions 4.0 and later do not have character limits for their messages or URLs, therefore the following article does not apply.

This article applies only to legacy SDK version 3.x and older.

Plain Text / URL Limit for Manual Reachout™ Messages

When a Manual ReachOut™ campaign is set to deliver plain text or a URL, a character limit of 256 characters applies. If the message content exceeds this limit, the message will be truncated to 254 characters and ‘__’ will be added to the end of the message when it is delivered to clients using SDK version 3.x and older. See example below:

Original plain-text message setup in ReachOut™ campaign (291 characters):

We have noticed that you are still using MySoftware version 1.2.3. Please note that support for this version will end on April 30, 2017, after which no more updates will be available for this product. You may visit http://www.mysoftware.com/download to update to the latest version for free.

Actual Message delivered to clients on SDK version 3.x and older (256 characters):

We have noticed that you are still using MySoftware version 1.2.3. Please note that support for this version will end on April 30, 2017, after which no more updates will be available for this product. You may visit http://www.mysoftware.com/download to u__

Page URL Limit for Automatic Reachout™ Messages

When an automatic ReachOut™ campaign is set to deliver a page hosted outside of the Usage Intelligence servers, a limit of 256 characters applies to the page URL. If the URL exceeds this limit, it will be truncated to 254 characters and ‘__’ will be added to the end of the URL when it is delivered to clients using SDK version 3.x and older.

URL Limit in ReachOut™ campaign(260 characters):

https://www.mysoftware.com/product/promotions.php?uniqueId=13E409C86&prodVersion=1.2.3&prodBuild=201...
&daysSinceInstall=350&runtimeMinutes=120&osPlatform=MicrosoftWindows&osWordLength=64&formFactor=Desktop&licenseType=freeware&country=en

Actual URL delivered to clients using SDK version 3.x and older (256 characters):

https://www.mysoftware.com/product/promotions.php?uniqueId=13E409C86&prodVersion=1.2.3&prodBuild=201...
&daysSinceInstall=350&runtimeMinutes=120&osPlatform=MicrosoftWindows&osWordLength=64&formFactor=Desktop&licenseType=freeware&coun__

Target URL Limit for Automatic Reachout™ Messages

When an automatic ReachOut™ campaign is set to deliver an image with a target URL, a limit of 190 characters applies. If the target URL exceeds this limit, it will be truncated to 188 characters and ‘__’ will be added at the end of the URL. See example below:

Target URL in ReachOut™ campaign(193 characters):

https://www.mysoftware.com/product/promotions.php?uniqueId=13E409C86&prodVersion=1.2.3&prodBuild=201...
&daysSinceInstall=350&runtimeMinutes=120&osPlatform=MicrosoftWindows

Actual Target URL used on clients with SDK version 3.x and older (190 characters):

https://www.mysoftware.com/product/promotions.php?uniqueId=13E409C86&prodVersion=1.2.3&prodBuild=201...
&daysSinceInstall=350&runtimeMinutes=120&osPlatform=MicrosoftWi__

Using ReachOut™ Variables

Care should be taken when using ReachOut™ Variables since the limit will be applied to the resulting content after the variables have been replaced with the user’s data. For example if the OS edition variable is used and a client is on Microsoft Windows 7 Ultimate:

Message content in ReachOut™ campaign (253 characters):

A new update for MySoftware on _-(os.edition)-_ is now available! Please visit http://www.mysoftware.com/download for more info and to update to the latest version for free or contact our support team at http://www.mysoftware.com/support for assistance.

Converted message that will be truncated after parsing variables (265 characters):

A new update for MySoftware on Microsoft Windows 7 Ultimate is now available! Please visit http://www.mysoftware.com/download for more info and to update to the latest version for free or contact our support team at http://www.mysoftware.com/support for assistance.

Actual message delivered to clients using SDK version 3.x and older (256 characters):

A new update for MySoftware on Microsoft Windows 7 Ultimate is now available! Please visit http://www.mysoftware.com/download for more info and to update to the latest version for free or contact our support team at http://www.mysoftware.com/support for__

For more information on ReachOut™ Variables visit this KB article.

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Last update:
‎Jul 21, 2020 11:26 AM
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