OK, I thought I had added my research to the original post but it was in another forum. At the moment I understand that this information is grabbed from the Registry.
I have a 64 bit 7 OS so the place in the reg where this is stored is HKEY_LOCAL_MACHINE\SOFTWARE\Wow6432\Microsoft\Windows NT\CurrentVersion.
I have changed the the RegisteredOrganization and RegisteredOwner from Microsoft to mine.
I then closed VS2010 and reopened, created a new project starting from scratch. Even after doing so the username and organization still defaults to Microsoft/Microsoft. I even tried rebooting knowing that my registry changes did not need this but still nothing.
Q: Is it possible that InstallShield read the registry and then stored this value in another key and has since been using it.
Q: When others run my setup will this affect them or just show up on my system?
If the latter then I could live with my system being incorrect.
So I assume what happened was when I Installed Install Shield 2011 it read from CurrentVersion for Windows NT which (was at the time) Microsoft/Microsoft. (and is now changed for the future) and then set their own key in the uninstall folder.
For me it was saved here: \HKEY_LOCAL_MACHINE\SOFTWARE\Wow6432Node\Microsoft\Windows\CurrentVersion\Uninstall\{38D39130-2440-40BE-BD88-0B581AA090C8}
Once you got me on the right path, I just looked for the key that InstallShield made and voila!
