I would suggest a great tool that will help you (together with AdminStudio) to find all the switches and configuration items of generic applications.
Tool is called setup Commander (
http://www.setupcommander.com )
1. It will detect the application you are working on and presents you a list of (configuration) options for you to choose.
2. Next SetupCommander will either create the (silent) switches / tweaks and if MSI , an MST will be created for you.
3. You can even choose if you want to repackage the application (with AdminStudio repackager)
4. Application can automiatically be published in SCCM 2012
Very easy , even I am using this!!
Jeroen